BAM!,
yet another collaboration between a sports brand and a high-fashion designer has
hit cyberspace today and you can now buy the Nike x Riccardo Tisci
collection online at Nike.com and Net-a-Porter.
I
honestly think setting their focus towards fashion as well has been one of the
best decisions sportswear companies have made in the past few years. It was
definitely not an obvious one; the practical aspect of sportswear is too
embedded in our minds for anyone to have ever considered it in any way
fashionable. However, it all started with Stella McCartney x Adidas and took
off with Isabel Marant’s introduction of the ‘wedge sneaker’.
Nike
has definitely been one to foster the fashion aspect of its brand in the past
years, as can be seen through that fact that only four days after their Nike x
Liberty collection launched (and sold out) they came out with their collaboration
with Riccardo Tisci, creative director at Givenchy. (two collaborations that are entirely opposed in style and vision) Their website has a section
dedicated to Style/Sportswear easily accessible for people that wear Nike
apparel but want to take it that step further, make it that more stylish. Not
everyone gets the tailored-suit and trainers trend but for those that do Nike
has made sure they properly exhibit what they have to offer. As for the actual
Riccardo Tisci collection I loved it in a way in which I wouldn’t really wear it
(besides the actual running shoes in the collection) but would love to
see it on other people. I think the real fashion statement in the collection is
the Nike Air Force 1 Boot
retailing at a crazy moderate price of $340 and I’m really looking to seeing
how (if) anyone tries to style them without ending up looking like Darth Vader.
What did you think of the collection and
collaborations between sports companies and designers in general? Would you
wear anything in the Riccardo Tisci collection?
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